6-Week Sales Coaching Program
Transform your hotel's sales approach with personalized, hands-on coaching that delivers real results. Over six weeks of 90-minute sessions, we work one-on-one with you to build the skills, systems, and confidence needed to consistently fill your pipeline and close more business.
Weekly Focus Areas:
Week 1: Sales Foundations & Revenue Planning
We establish your revenue goals, teach you how to create a revenue budget based on past trends and STR reports, set up systems to track your sales performance, identify your ideal client segments, and create a personalized sales strategy that aligns with your property's strengths and market opportunities.
Week 2: Prospecting & Market Intelligence
Learn proven techniques for identifying qualified leads and crafting compelling outreach, plus how to conduct competitive set tours that inform your positioning, navigate contracts and attrition clauses confidently, and implement strategies for rebooking business and building repeat relationships.
Week 3: Outreach & Pipeline Management
Master cold calling strategies that convert, learn how to trace and track your sales efforts effectively, and build customized sales funnels for different market segments—corporate, group, wedding, leisure—so you can nurture each opportunity appropriately.
Week 4: Revenue Optimization & Digital Tools
Develop revenue management strategies including group displacement analysis to maximize RevPAR, learn how to analyze RFPs strategically, and master tools like Cvent, HotelPlanner, and other online booking platforms to capture group and meeting business efficiently.
Week 5: Proposal Development & Negotiation
Create compelling proposals that win business and learn negotiation techniques that protect your rates while closing more deals.
Week 6: Systems & Sustainable Success
Build the administrative systems, follow-up processes, and operational frameworks that ensure your hotel can execute flawlessly without needing to call for help, plus strategies for maintaining momentum and continuing to grow your revenue long after our coaching ends.
Transform your hotel's sales approach with personalized, hands-on coaching that delivers real results. Over six weeks of 90-minute sessions, we work one-on-one with you to build the skills, systems, and confidence needed to consistently fill your pipeline and close more business. Each session focuses on practical implementation—from prospecting strategies and relationship building to proposal development and negotiation techniques. You'll receive customized resources, accountability between sessions, and direct feedback on your progress. By the end, you'll have a proven sales process that works for your property, the skills to execute it effectively, and the momentum to keep growing your revenue long after our time together ends.
You'll receive customized resources, accountability between sessions, and direct feedback on your progress. By the end, you'll have a proven sales process that works for your property, the skills to execute it effectively, and the confidence to manage your sales operation independently.